Copa Collection

And this is the second new group we are launching in 2009. Copa is a value priced crib that doesn't skimp at all on quality or style. For the entire duration of the ABC show we had a Copa footboard setup on sawhorses with a 75 pound weight suspended from one of the slats. Copa has a clean, modern look and comes in both Chocolate Mist and our new Cider finish. The crib uses a new (and patent pending) conversion method that is easier to convert, stronger, and gives a more finished looking toddler/day bed.

Waverly Collection

This is the first of the two new groups we showed at the 2009 ABC Show. The Waverly collection is a transitional group that features our popular Euro size cases. It also includes our innovative convertible hutch / bookcase (patent pending). It will be available in both Tuscan and Chocolate Mist finishes.

2009 ABC Show

We just got back from the 2009 ABC show in Las Vegas, the baby industry's big industry show for new products. In addition to our usual line we showed a couple new products, both of which were very well received. As usual, I'll post some pictures for you to weigh in on, but I also wanted to show some behind the scenes stuff from the show. I would have posted these from the show, but the Las Vegas Convention center charges $100/day for wireless internet access, so that wasn't happening.

Our booth was 2000 square feet. Some companies hire event management people to set up their show booths, but at Westwood we do it ourselves. Consequently, booth setup and tear down are the two most dreaded events on the entire calendar.

Everything (about 15 cribs, combos, hutches, and chests) shows up boxed, disassembled and on palettes. We have to unbox it all, assemble all the cribs, clean up, and decorate everything. This is what it looks like a day of work.




After another long day, it's pretty much finished. The empty boxes go onto storage offsite, and in a few days we have to do it all over again in reverse.



Pictures of the new groups to follow...