ABC Intro- Dakota
While the rest of the industry builds big walls around their booths to keep away prying eyes, we take the opposite approach. Those guys are going to copy us either way. We're more interested in customer feedback than trying to keep things top secret.
Dakota is the first of the new intros we've brought to the ABC show this year. This one is exclusive to members of the National Independent Nursery Furniture Retailers' Association (NINFRA). Dakota has a couple of notable features. First is the intro of new "Euro size" cases- we've tried to scale the combo and chest down a bit so they fit into smaller spaces.
Also new is the hutch for the combo- we include an extra base that can be screwed to the bottom of the hutch to convert it into a bookcase later. This neatly solves the "what do we do with the hutch after the baby gets a bit older" problem. Response to this piece has been very strong. We think this is the first time this has been done, and we are working on patenting it.
I'll publish some more new stuff over the next couple days here.
[This is the Chocolate Mist finish, which for some reason is really difficult to photograph under the terrible lighting in here.]
posted by Scott Bennett on 9/08/2008
6 Comments:
When will the Dakota be available? I just saw the Stratton and loved it in person, but this one looks great as well.
Thanks!
Dakota should be available in January or February of 2009.
What finish options will be available for the Dakota line? Can you give hints as to whether the line will be priced similar to Jonesport? Or more like Stratton?
Hi Martha-
Pricing will be lower, like Jonesport. Initially the only color will be Chocolate Mist (as shown here).
Thanks,
Scott
Is this something I could go ahead and place my order for now? I know it will not be available until January 09 but how long will it take to get it if I could get an order in early?
That would depend on your retailer- if they are planning on carrying it, they might take an order from you. As of right now, it is scheduled to be produced in mid January, and would arrive here about 6 weeks after production. I don't want to portray those as firm dates- there is some chance those could move a bit. There are a lot of variables outside our control.
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